Welcome to Flywheel Kinetics.

I started Flywheel Kinetics because too many dealers were asking for help adapting to a new way of marketing and selling to their “new” customer. This company and what I offer was built by demand to leverage my 15 years in the Powersports industry and work with a 100+ dealerships.

I started in the Powersports industry in 2006 as a front-line low level employee at a Harley-Davidson dealership in Missouri. There was no Facebook or Instagram. No video content strategy. No dealership-specific marketing team or strategic plan. Just an ad budget thrown at radio and billboards. Sales and marketing operated in literally different buildings. When I left that dealership I had a team of 15 people working under me in the Rider Services department. I spent two years helping dealerships on the west coast optimize their marketing plans as a Dealer Marketing Consultant working for the Harley-Davidson Motor Co. I spent four years dialing in the marketing and sales technology, processes, automation strategy and reporting at a Harley-Davidson dealership in California. This dealership went from Bronze to Platinum status in three years. Their team is now kept busy with a non-stop flow of qualified leads. They sell more motorcycles, make more money and see higher CXI results with half the number of employees.

The times have changed. Your customer has changed. It’s time for you to evaluate what changes are necessary for your dealership. I built this from the ground up through years of trial and error for dealerships that want to take a new, innovative approach to what they do. Not all dealerships will be a good fit for the sales and marketing model I have built. If you are interested in finding out more, let’s talk.