--- title: About description: Flywheel Kinetics formalizes the marketing consultations and conversations I have been executing for the past decade. image: https://flywheelkinetics.com/hubfs/Website_Pages_About.png --- [Skip to content](https://flywheelkinetics.com/about#main-content) ![](https://flywheelkinetics.com/hs-fs/hubfs/Flywheel_CMYK-4.jpg?width=200&height=137&name=Flywheel_CMYK-4.jpg) - [Home](https://flywheelkinetics.com/) - [About](https://flywheelkinetics.com/about) - [Contact](https://flywheelkinetics.com/contact) - [Services](https://flywheelkinetics.com/services) Show submenu for Services - [HubSpot for Powersports](https://flywheelkinetics.com/hubspot-for-powersports) - Free Tools Show submenu for Free Tools - [Grade Your Website](https://flywheelkinetics.com/grade-your-website) - [ROI Calculator](https://flywheelkinetics.com/roi-calculator) Open main navigation Close main navigation - [Home](https://flywheelkinetics.com/) - [About](https://flywheelkinetics.com/about) - [Contact](https://flywheelkinetics.com/contact) - [Services](https://flywheelkinetics.com/services) Show submenu for Services - [HubSpot for Powersports](https://flywheelkinetics.com/hubspot-for-powersports) - Free Tools Show submenu for Free Tools - [Grade Your Website](https://flywheelkinetics.com/grade-your-website) - [ROI Calculator](https://flywheelkinetics.com/roi-calculator) - [Contact us](https://flywheelkinetics.com/about#contact) [Contact us](https://flywheelkinetics.com/about#contact) [![platinum-badge-black](https://flywheelkinetics.com/hs-fs/hubfs/platinum-badge-black.png?width=100&height=99&name=platinum-badge-black.png "platinum-badge-black")](https://app.hubspot.com/ecosystem/9102514/marketplace/solutions/flywheel-kinetics) # About Flywheel Kinetics *“You can’t test courage cautiously.”* [*Annie Dillard*](https://www.brainyquote.com/authors/annie-dillard-quotes) ![Website_Posts_Women (1)](https://flywheelkinetics.com/hs-fs/hubfs/Website_Posts_Women%20(1).png?width=1200&height=675&name=Website_Posts_Women%20(1).png "Website_Posts_Women (1)") ## Born out of a "long-time-coming" need ... and propelled into existence by an economic crisis and a global pandemic, Flywheel Kinetics formalizes the marketing consultations and conversations I have been executing for the past decade. It’s mission is to specialize in building marketing infrastructure through customer journey mapping that pairs untapped markets with optimized sales. And as its first owner, manager and janitor, I am excited to finally be taking this step towards solidifying my foothold in this niche of the marketing world. ## Find a Flywheel In my fifteen years in the Powersports industry I have worked in all capacities of sales and marketing from corporate consulting to the distribution channel as a “one man band”. I began my marketing career in an age where social media was new and revolutionary. The internet was beginning to mold the way things were bought and sold. I’ve carefully watched new trends and launched new platforms. I’ve learned from some of the tried-and-true sales and marketing professionals. My entrepreneurship spirit was stoked upon graduating from the Entrepreneurship Capstone program at Webster University’s School of Business in 2009 and it continued through my work with hundreds of small businesses since. I have learned, tested and proved that in order to sell something today you need to have a one-on-one conversation with a person. In order for that conversation to be genuine, sustainable  and meaningful for both, you need to know as much as you can about them and they need to know as much as they can about you. With inbound marketing, customers can learn organically about the benefits of doing business with a particular company. With flywheel concepts a business can remove critical points of friction to produce an effective sales-generating machine. Both can be implemented to scale exceptional long-term relationships. ![IMG_1404](https://flywheelkinetics.com/hs-fs/hubfs/IMG_1404.jpg?width=4032&height=3024&name=IMG_1404.jpg "IMG_1404") ![FullSizeRender](https://flywheelkinetics.com/hs-fs/hubfs/FullSizeRender.jpg?width=2469&height=2448&name=FullSizeRender.jpg "FullSizeRender") ## **Build Your Flywheel** Flywheel Kinetics is about connecting with and partnering with organizations that are looking to revolutionize the connection between sales and marketing. Many companies face the age-old dilemma of bringing sales and marketing on to the same page. Each has a different idea of a good lead, who the customer is and what it takes to make the sale. Flywheel Kinetics is primed to put the customer at the center and map out their journey. Then to bring sales and marketing teams into alignment on what exists and what needs to be built for both teams in order to scale revenue growth and satisfied customers. ![Seth](https://flywheelkinetics.com/hubfs/Seth.jpg) ![Stella](https://flywheelkinetics.com/hubfs/Stella.jpg) ![Abbott](https://flywheelkinetics.com/hubfs/Abbott.jpg) ![G3](https://flywheelkinetics.com/hubfs/G3.jpg) ## Our team Here to assist you. ![Agree On Your Customer](https://flywheelkinetics.com/hs-fs/hubfs/Agree%20On%20Your%20Customer.jpg?width=225&height=300&name=Agree%20On%20Your%20Customer.jpg "Agree On Your Customer") ### Carolyn Jackson #### CEO and Founder Been working with dealerships since 2006 in all departments. Did 2 years at the Harley-Davidson Motor Company as a Dealer Marketing Consultant. Returned to the dealership world refreshed with a new sense of purpose. ![G3](https://flywheelkinetics.com/hs-fs/hubfs/IMG_3042.jpg?width=225&height=300&name=IMG_3042.jpg "G3") ### G3 #### Director of Culture Been with Flywheel since Day 1, G makes his appearance occasionally on calls. He keeps us all focused on why we do what we do. ## Our culture Video coming soon... ## Company news Stay tuned for what's next... ### Posts by Tag - [Powersports (5)](https://flywheelkinetics.com/blog/tag/powersports?hsLang=en) - [sales (4)](https://flywheelkinetics.com/blog/tag/sales?hsLang=en) - [sales process (4)](https://flywheelkinetics.com/blog/tag/sales-process?hsLang=en) - [flywheel (3)](https://flywheelkinetics.com/blog/tag/flywheel?hsLang=en) - [marketing (3)](https://flywheelkinetics.com/blog/tag/marketing?hsLang=en) - [bdc (1)](https://flywheelkinetics.com/blog/tag/bdc?hsLang=en) - [featured (1)](https://flywheelkinetics.com/blog/tag/featured?hsLang=en) - [marketing process (1)](https://flywheelkinetics.com/blog/tag/marketing-process?hsLang=en) - [women (1)](https://flywheelkinetics.com/blog/tag/women?hsLang=en) See all [![](https://flywheelkinetics.com/hs-fs/hubfs/Canva%20images/Metaverse%20Old%20Guy-1.png?height=200&name=Metaverse%20Old%20Guy-1.png)](https://flywheelkinetics.com/blog/what-the-worlds-first-retail-automotive-transaction-in-the-metaverse-taught-me-about-transacting-in-the-real-world?hsLang=en) [sales process](https://flywheelkinetics.com/blog/tag/sales-process?hsLang=en), [Powersports](https://flywheelkinetics.com/blog/tag/powersports?hsLang=en), [sales](https://flywheelkinetics.com/blog/tag/sales?hsLang=en), [flywheel](https://flywheelkinetics.com/blog/tag/flywheel?hsLang=en) ## [What the World’s First Retail Automotive Transaction in the Metaverse Taught Me About Transacting in the Real World](https://flywheelkinetics.com/blog/what-the-worlds-first-retail-automotive-transaction-in-the-metaverse-taught-me-about-transacting-in-the-real-world?hsLang=en) [flywheelkinetics](https://flywheelkinetics.com/blog/author/flywheelkinetics?hsLang=en) Mar 28, 2022 3:15:23 PM Congratulations are in order for Brian Kramer and his team at Germain Toyota of Naples. They've... [Read more](https://flywheelkinetics.com/blog/what-the-worlds-first-retail-automotive-transaction-in-the-metaverse-taught-me-about-transacting-in-the-real-world?hsLang=en) [![](https://flywheelkinetics.com/hs-fs/hubfs/Imported_Blog_Media/FK-Sales-Process_Featured.png?height=200&name=FK-Sales-Process_Featured.png)](https://flywheelkinetics.com/blog/2021/06/02/ditch-your-sales-process?hsLang=en) [sales process](https://flywheelkinetics.com/blog/tag/sales-process?hsLang=en), [Powersports](https://flywheelkinetics.com/blog/tag/powersports?hsLang=en), [marketing process](https://flywheelkinetics.com/blog/tag/marketing-process?hsLang=en) ## [Ditch Your Sales Process](https://flywheelkinetics.com/blog/2021/06/02/ditch-your-sales-process?hsLang=en) [flywheelkinetics](https://flywheelkinetics.com/blog/author/flywheelkinetics?hsLang=en) Jun 2, 2021 3:40:36 PM In a recent Mark Rodgers video for DealerNews Magazine, the industry thought-leader posed his ideas... [Read more](https://flywheelkinetics.com/blog/2021/06/02/ditch-your-sales-process?hsLang=en) [![](https://flywheelkinetics.com/hs-fs/hubfs/Imported_Blog_Media/Website_Posts_Women-1.png?height=200&name=Website_Posts_Women-1.png)](https://flywheelkinetics.com/blog/2021/04/16/get-women-into-motorcycling?hsLang=en) [marketing](https://flywheelkinetics.com/blog/tag/marketing?hsLang=en), [sales process](https://flywheelkinetics.com/blog/tag/sales-process?hsLang=en), [Powersports](https://flywheelkinetics.com/blog/tag/powersports?hsLang=en), [sales](https://flywheelkinetics.com/blog/tag/sales?hsLang=en), [flywheel](https://flywheelkinetics.com/blog/tag/flywheel?hsLang=en), [women](https://flywheelkinetics.com/blog/tag/women?hsLang=en), [bdc](https://flywheelkinetics.com/blog/tag/bdc?hsLang=en) ## [What You Have Wrong About Getting Women into Motorcycling](https://flywheelkinetics.com/blog/2021/04/16/get-women-into-motorcycling?hsLang=en) [flywheelkinetics](https://flywheelkinetics.com/blog/author/flywheelkinetics?hsLang=en) Apr 16, 2021 3:21:04 PM A few crucial points were missing in the recent panel discussion of women in Powersports hosted by... [Read more](https://flywheelkinetics.com/blog/2021/04/16/get-women-into-motorcycling?hsLang=en) [![](https://flywheelkinetics.com/hs-fs/hubfs/Flywheel_CMYK-4.jpg?width=200&height=137&name=Flywheel_CMYK-4.jpg)](https://flywheelkinetics.com/?hsLang=en) [Benicia, CA](https://maps.google.com/maps?z=16&q=benicia%2C%2Bca) 314-973-0833 [carolyn@flywheelkinetics.com](mailto:carolyn@flywheelkinetics.com) ## About Flywheel Kinetics Specializing in helping automotive and powersports dealerships put their customer in the center of everything they do, Flywheel Kinetics works with you to map out your customer’s journey and reduce the points of friction while aligning your sales and marketing teams. - [Home](https://flywheelkinetics.com) - [About](https://flywheelkinetics.com/about) - [Contact](https://flywheelkinetics.com/contact) - [Services](https://flywheelkinetics.com/services) - Free Tools --- [facebook-f icon](https://www.facebook.com/flywheelkinetics) [linkedin-in icon](https://www.linkedin.com/company/flywheel-kinetics/) [instagram icon](https://www.instagram.com/flywheelkinetics/) Copyright © 2026, Flywheel Kinetics