The Automotive and Powersports industry is filled with software choices. Each software provider historically solves for one problem faced by sales or marketing teams with little integration into the tech stack or tech ecosystem of the dealership or manufacturer.
HubSpot offers you the ability to organize all of your contacts, marketing engagements and sales interactions in a single platform.
Not a typical Powersports CRM System. HubSpot is more.
Start with a blank canvas.
HubSpot is a CRM platform built with Sales, Marketing and Customer Support at its core. It is designed to be easy for anyone to use but powerful enough to take on any challenges your leadership team needs to tackle. It is NOT built exclusively for the powersports or automotive industry. But it is a blank canvas. Because it is completely customizable it can be built out by the Flywheel Kinetics team to give structure, strategy and accountability to any sales and marketing process you have.
HubSpot Set-Up for Your Dealership
We build out HubSpot with customizations specific to your industry, focused on Harley-Davidson, other Powersports brands and Automotive. We import your customer data, integrating where possible, from all the corners of your world, cleanse the data, validate your emails and get your going with a customized view that makes sense. Set up includes custom contact/deal/company properties, lists, workflows and templates.
Marketing Hub Set Up
We set up templates for marketing emails, website landing pages, blog posts. We assist in integrating Google Ads, Facebook/Instagram ads, Facebook, Instagram, Twitter and LinkedIn social accounts. We set up basic Campaigns and SEO monitoring tools. We ensure your customer data is flowing the direction you need it to and your leads are being turned over properly.
Sales Hub Set-Up
We take your existing sales process and map it out in HubSpot. We structure the layout of your contact pages in alignment with each of your teams and what they need to see. We set up Meetings links, Playbooks, Templates, Quotes and any other aspects of your sales process. We make sure your leads are coming in and handled by the right person in the way you want them to be handled. We build out custom dashboards specific to the metrics tracked in the powersports and automotive industry. Then we train your team on all of it and help you optimize each step.
HubSpot Onboarding and Training for Your Team
We start with your Marketing team and move on through your departments. We go at your pace. Each team that is incorporated into the fold is taught the basics of the software and how they can use it in their daily life to sell and service your customers.
Aligning Your Whole Dealership
The secret to powerful sales and marketing is working the same plan, in the same system, aligned to the same goals. With disparate systems this can be challenging. We bring everyone under your roof into a single plan to sell. It's time to focus all of your dealership marketing efforts on revenue generation. And make sure your departments have the tools they need to sell.
Plus even more
Don't settle for a sales pitch from someone that doesn't know your industry.
Get More Leads
Inbound methodology and topics-based content drive qualified leads
Build Automation
Use automation as the foundation for timely and personalized follow up
Track Marketing
Organize your existing marketing and track results using the Campaign tool. Begin new contact and revenue attribution tracking.
Tie Marketing to Sales in One Place
Give your marketing team easy-to-implement marketing tools in one place with clear sales results attribution. Then optimize each part of your marketing strategy.
Marketing to Each Customer
Whether you call it targeting, retargeting, performance marketing or customer journey mapping it's all about setting up the right message to the right customer at the right time in the right channel.
Innovative Tools for BDC
Give your Business Development Center team advanced tools to close more deals easier
Easy to Use for Sales
Give your sales associates an easy-to-use platform with details about their customers they can only dream of that will help them close deals easier
Parts, Service and MotorClothes
Why should your other revenue streams miss out on all of the fun. Give them the tools they need to sell and serve like never before. Remove the sting of turnover and hold these teams accountable to their department revenue.
Lead by the Numbers
Give your management team custom-built industry leading dashboards and reporting so they can hold their teams accountable and lead by the numbers.
Start Forecasting Revenue
Begin to forecast your sales efforts to determine how full each associate's pipeline is and how close they are to hitting their goals
From CRM to DMS to Website Providers to eCommerce to Events. Whatever tools you have, let's talk integration.
You ready?
If you are ready to transition your dealership to a new platform, one built to be a high power-sales tool customized for the powersports industry, let's chat.
